Branding, Art Direction, and Interior Design for
Rag & Blade
Hen’s Teeth Studio / Freelance
Rag & Blade came looking for a rebrand to appeal to their youthful demographic of client. The cut & style of this barbershop is the skin fade and street culture aesthetic, and the client wanted to reflect this through the branding. This logo and colour palette pulls from influential skate/streetwear culture and emblems that connote with graffiti tagging. Rag & Blade’s visual aesthetic represents these bold and boisterous cultures while still holding true to it’s old school roots
Minimalist design to shop exterior with a burst of colour, floating PVC logo and type
Business and voucher cards were designed to be keepsakes or little staple items that customers would be happy to hang onto or collect, wanting to always create a memorable experience
The typographic relationship pairs a fluid serif display typeface with a structured brutal san serif typeface, which offset each other but visually evokes a similar contrast to styles that are present within street, skate, and graffiti culture
This all encompassing design project gave scope for brand identity across different mediums from packaging, gorilla marketing through vinyl stickers, interior design with feature walls, promoting emerging Irish creatives with a gallery wall, and creating a custom neon
