Clothing Design and
Art Direction
for Rag & Blade
Freelance
Rag & Blade wanted to release their own line of clothing that appealed to their clients. The style of clothing is inspired by skate and streetwear, with the striking brand colours coming to the fold. This capsule collection is an ode to Wicklow, From Wicklow with Love
This collection represents beauty and luxury, inspired by wildflowers and our urge to seek a sense of freedom in our natural wild and outdoor environments. Offset with glyphs that tie back to the brand identity, which are inspired by street markings, tag emblems, skate and street culture
Lookbook
A sneak peek at some of the shots to be included for the Rag & Blade website lookbook. Both the lookbook and video journal captured on the day serve as an ode to Wicklow, shooting at the local skatepark and the beautiful Brittas Bay. The evoking theme for this shoot was the notion of meshing two environments together Beach to Concrete or Concrete to Beach. Capturing different elements and terrains together with the capsule collection was essential, the same way Rag & Blade want their customers to interact with the clothing
FML Capsule Collection 2020
Video Journal
The full length video is yet to be released along with the Rag & Blade website,
you can find the teaser trailer at @ragthebrand
Credits
Photographer: Ali Waters
Videographer: Hannah McGlynn
Stylist & Model: George Waters
Model: Harry Jones
Skaters: Zach Murphy & Lucas Stafford